Through a close collaboration with Haus der Kunst, I created a new visual identity that resonates with its interconnected programs and complements the architectural elements, colors, and tones of the site. Our innovative approach merges exhibition titles and artists‘ names, reflecting how Haus der Kunst brings together audiences, artists, and various fields. The logo draws inspiration from the building’s curved columns, representing unity and meaningful interactions — fundamental aspects of the Haus der Kunst experience. Its resemblance to a forum, broadcasting waves, a rainbow, a symbol of diversity and peace, and a bridge connecting people and places is deliberate. TUNE, a captivating music and sound program, possesses its own unique visual identity. It originates from algorithmic processes that transform sentences into sound and then translate them back into visual elements. This encapsulates the multi-layered and discourse-driven nature of TUNE. This entire undertaking was a collaborative effort with Haus der Kunst, brought to fruition through the creative work at Bureau Borsche.
Service: Redesign, Branding, Project Management
Photography: Julian Baumann (Katalin Ladik), Maximilian Geuter (Trace, Archives in Residence), Dirk Tacke (Paul Valentin), Judith Buss (Hamid Zenati)
Art direction: Mirko Borsche / Bureau Borsche