Die Neue Sammlung

Die Neue Sammlung – The Design Museum in Munich is one of the leading design museums in the world. With more than 100,000 catalogued objects, it holds one of the largest design collections anywhere, spanning the applied arts as well as industrial and graphic design. Alongside its permanent exhibition on the history of design, the museum presents a changing programme of exhibitions on contemporary and future-oriented design.
Since 2024, we have been responsible for the art direction and graphic communication of all its exhibitions. Working within the museum’s existing corporate identity, we develop a distinct key visual for each exhibition that captures its character and themes. This visual is carried consistently across all formats, from posters and banners to invitations, folding flyers, animations and social media, giving every exhibition its own clear identity within a coherent whole.