Under the leadership of the new Intendant Serge Dorny, the Bavarian State Opera, including the Ballet and Orchestra, is undergoing a profound redesign that seeks to not only reorient the individual entities but also the entire institution and the city. This democratic approach finds expression in the new identity we have crafted, realized through a technically sophisticated and minimalist design approach. For each season, a specific color is assigned according to its theme. Ballet premieres are represented through color gradients, while opera premieres are highlighted by solid color fields. These color schemes resonate across designed posters, books, and banners, giving the entire establishment an expressive and distinctive character throughout the city.
Service: Redesign, Branding, Project Management
Fields: Culture
Redesign together with Robert Gutmann and Julian Wallis
Creative Service together with Leon Wahlefeld und Ania Pravorotskaya
Art direction: Mirko Borsche / Bureau Borsche